Project Description

70 Years of Innovation of the IDF


The exhibition was designed to “enable Israeli citizens to join a unique journey” from the establishment of the IDF till today. This immersive experience combined a display of weapons, video mapping, digital architecture, and interactive applications it was produced by Target market. The Toto Hall in Holon was transformed into a game-like wonderland theme park. More than 100,000 visitors participated in this highly demanded event.

Creative Labs took part in the making of more than 14 exciting interactive applications for this event. The highlights included; a parachuting VR simulator, sonar sound systems and periscopes for a submarine like experience, a projected interactive battle field, and many more.