Project Description

JR The New Duty Free

Ben-Gurion International Airport

The new international Duty-Free recruited Creative Labs to upgrade the store to a whole new level. A variety of 350 display solutions were recently installed to provide an upgraded digital signage platform. In an era where the importance of “Sale” changes on demand, it is necessary to update content in real time.

In accordance with the project specifications, Creative Labs has defined and installed “C-Nario”, a digital signage management system developed by “YCD-Multimedia”.In this manner, Duty-Free can update new content remotely on demand in a platform that simply can’t be missed. The customer gains a shopping experience with up-to-date sales and special prices, while the publisher gains the customer – a win-win situation!.
Creative Labs provides creative content services for Duty-Free on a regular basis. The creative services include animated interludes, advertisements and animated videos. Live Pixels studio manages the content from creation and editing animations until the final product is ready to broadcast to all passengers around the new Duty-Free.