Project Description

Poalim-Digital Bank Concept, Castel Branch

Tel Aviv

Creative Labs has been chosen to define and execute a one-of-kind multimedia concept in Israel and worldwide. The company has been in charge of every stage of the project, including defining and implementing different types of powerful digital displays with multiple technologies, integration of synchronized content systems with a unique audio solution, planning and manufacturing facilities that provide easy maintenance and uncompromising architecture.

The project also included programming information interfaces as well as designing, planning and producing intuitive content to easily access bank services. The digital branches provide an ensemble of digital self-service banking solutions with the use of the world’s most advanced interactive technology .Our creative team have been working in full cooperation with “Poalim” marketing and technological divisions in order to provide a unique concept that fulfills the vision of the bank’s CEO. The concept formation included finding a balance between a functional and intuitive project and the objective of redefining the bank as a leader in the technological front.

The digital bank branches offer customers a wide range of advanced technological services suited to the “digital revolution” lead by “Poalim”. The interactive screens provide all the information a digital bank client needs to navigate an online experience.