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MWC 2019

For the MWC 2019 show Creative Labs created, developed and executed the end to end digital storytelling concept for the Amdocs booth at the world’s largest connectivity event. The concept was based around the idea of “whatever you have to say, say it with amdocs”. To visualize this we developed a platform that would analyze data from all of the public communication at the show such as keynote presentations, media coverage, social-media posts and broadcast channels. From the pool of words gathered were then selected the most talked about topics and visualized these in real-time. Visitors to the booth could interact with the words via a pressure sensitive LED floor that we developed, and then watch as the words were created in real-time on the LED walls around the booth.