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MWC 2023

Creative Labs worked hand-in-hand with the booth design team to deliver a unique, compelling visitor experience for Amdocs at the world’s largest connectivity event in Barcelona (MWC). We were responsible for the concept, design, development and installation of multiple interactive experiences. Each experience had a unique design and creative technology to communicate the business value that amdocs delivered in each domain including: a real-time elevator simulation that let customers travel to the cloud, a personalized avatar station with real-time depth sensing cameras, a rural home in Brazil where customers could learn how connectivity could close the digital divide and a simulated soccer stadium with 80,000 fans. We also delivered solutions for the overall booth branding including a digital art wall triggered by the motion of visitors. All content on site was managed using our unique SpaceOS platform.