Creative Labs were asked to design the digital concept for the new James Richardson Duty free store at Ben Gurion Airport. The purpose of the digital screens were for advertising and presenting targeted information about the different brands on offer within the store. We designed a solution that incorporated over 350 different types of digital screens including LED, LFD and open frame screens. Creative Labs also developed the content management platform in collaboration with YCD Multimedia allowing the store managers to remotely update advertising and promotional information.