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El Al

IMTM 2023

Creative labs designed, developed and executed a unique booth and experience for El Al, the national airline, at Israel’s largest tourism and travel event – IMTM 2023. We utilized a live camera with object tracking to create a fully augmented booth with multiple layers of content. We also created a real-time 3D scanning station where visitors could take a virtual ride with El Al and then have their experience take place on the main screen. The entire booth experience was managed by our SpaceOS platform giving users full control over all content and experiences.