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Israel Defence Force (IDF)

70 years of Innovation

Creative Labs were part of the production team that put on a national exposition to celebrate 70 Years of the IDF. The concept of the exhibition was to allow all citizens to join the army for a unique journey, from the establishment of the IDF until the present day. We were responsible for the design, development and installation of 14 interactive stations throughout the exhibition that created a powerful and engaging experience for visitors. Each visitor was ‘enlisted’ in the military by using RFID technology which tracked their progress throughout the exhibition as they went through virtual training in IDF’s armored corps, navy and air force units. Creative Labs developed a variety of stations using multiple technologies technologies including video mapping, a parachuting VR simulator, sonar sound systems and periscopes for a submarine like experience, a projected interactive battle field, and many more. We also developed the software that managed all of the exhibitions, providing real-time data on the flow of visitors inside the exhibit and which stations were being used. Over 250,000 people visited the national exposition.